With the rapid changes in the business environment and the continuous rise in customer and stakeholder expectations, it has become essential to develop a clear vision, mission, and strategic objectives to help organizations set precise priorities and focus their resources on achieving strategic goals. This program provides the foundational knowledge and skills needed to utilize a set of effective tools that enable organizations to conduct strategic analysis, formulate strategies effectively, and translate them into actionable operational plans using the Balanced Scorecard (BSC) methodology for performance measurement.
- Program Objectives
- Understand the concept of strategic planning.
- Identify different types of strategies.
- Recognize the strategic planning process.
- Understand the key components of a strategic plan.
- Apply tools and methods for strategic analysis.
- Develop a vision, mission, and values.
- Formulate strategic objectives and create strategic maps.
- Target Audience
- Senior management leaders.
- Members of vision realization offices.
- Members of strategic planning departments.
- Performance ambassadors.
- Members of performance management departments.
- Project managers.
- Internal audit department staff.
- Individuals interested in preparing performance reports.
- Members of organizational development and quality departments.
- Certificate Sample
- Sample Training Materials
- Introductory Video
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Training Program Content
Intellectual Property Rights
- Intellectual Property Rights
VUCA World
- Understanding the VUCA World (Volatility, Uncertainty, Complexity, Ambiguity)
Why Strategic Planning?
- The Need for Strategic Planning
Strategic Planning Process
- Overview of the Strategic Planning Process
Stakeholder Identification
- Identifying Stakeholder Categories
- Analyzing and Managing Stakeholder Relationships
Value Chain Analysis
- Basic Definitions of Value Chain Analysis
- Applied Examples of Value Chain Analysis
- Practical Exercise on Value Chain Analysis
PESTEL Analysis
- Conducting a PESTEL Environmental Analysis
SWOT Analysis
- Introduction to SWOT Analysis
- Methodology for Conducting SWOT Analysis
- Prioritizing SWOT Elements
- Practical SWOT Analysis Models
- Challenges of Using Situational Analysis
- TOWS Analysis
- Selecting Appropriate Strategies
Porter’s Five Forces Analysis
- Introduction to Porter’s Five Forces
- Competitive Rivalry Among Existing Competitors
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Case Study: Airline Industry
Competitive Advantages
- Understanding Competitive Advantages
Porter’s Main Business Strategies
- Differentiation Strategy
- Cost Leadership Strategy
- Blue Ocean Strategy
Vision, Mission, and Values
- Developing the Vision
- Crafting the Mission
- Defining Core Values
- Analyzing Vision and Mission Statements
Types of Strategies
- Levels of Strategies
- Types of Strategies
- Ansoff Matrix for Growth Strategies
- Vertical Integration Strategy
- Outsourcing Strategy
- Horizontal Integration Strategy
- Market Penetration Strategy
- Boston Matrix for Product/Service Classification
- Product Development Strategy
- Market Development Strategy
- Stability Strategies
- Status Quo Strategy
- Profit Maintenance Strategy
- Caution Strategy
Balanced Scorecard for Performance Measurement
- Introduction to the Balanced Scorecard
- General Concept of the Balanced Scorecard Simplified
- Why Use the Balanced Scorecard?
- Strategic Maps in the Balanced Scorecard
- Components of Strategic Maps
- Performance Indicators and Strategic Initiatives
- Applications in Government Entities
- Case Study: Mawadda Association Strategic Map Analysis
- Strategic Map Analysis for Mawadda Association
Certification Exam
- Strategic Analysis and Strategy Formulation Using the Balanced Scorecard (C1) Exam
About the Author
Dr. Mohammed Mustafa Mahmoud (Dr. 3M)
- Director of Professional Certification Programs, Global Performance Management Academy, Toronto, Canada.
- Holds a PhD in Business Administration (Decision-Making Science) and three Master’s degrees (Management, Civil Engineering, Regional Planning) from the University of Pennsylvania, Philadelphia, USA.
- 46 years of professional experience:
- 20 years as a university professor in the USA, Egypt, Kuwait, and Canada.
- 26 years in strategic planning, performance measurement, and leadership development.
- Served as a consultant to the Ministers of Labor, Health, and Economy and Planning in Saudi Arabia.
- Contributed to developing performance indicators for Saudi Vision 2030 and created a methodology for measuring organizational maturity in performance management for public entities.
- Supervised and reviewed hundreds of strategic plans, performance indicators, and performance reports.
- Served as Strategy Management Director for 5 years at the Jeddah Governorate Municipality.
- Contributed to developing performance indicators for the Guests of Rahman Program and the National Industrial Development and Logistics Program.
- Designed hundreds of Balanced Scorecards for government bodies, private organizations, charities, and universities.
- Developed a methodology for measuring and improving board effectiveness, applied in various private and nonprofit organizations.
- Contributed to establishing academies such as Savola Academy, Panda Academy, and the Knowledge City Institute for Leadership and Entrepreneurship.
Program Statistics
- 12 Training Programs
- +322 Registered Trainees
- Not Enrolled
- Program Cost: $486.00 USD
- Program Content: 55 Lessons
- Certification Exam for Program Completion
- Training Program Certificate